فكّر لتنشرThink to Deploy

Identity design · Campaign graphics

Think to Deploy — Identity Cover

Overview: A violet-led programme identity carried through event announcements, digital applications and apparel.
Client / context: CIT INPT
Year: 2026
Design: Taha Zizah
My scope: Identity design · Campaign graphics
Deliverables: Symbol and wordmark · Programme and partner announcements · Logo animation · Roll-up and apparel artwork
Languages: French · English

01 / The brief

Think to Deploy is a CIT INPT programme with event announcements, partner communication and a finale dated 21 January 2026. My work gives those different messages a common identity, from the programme mark to campaign layouts, a roll-up and apparel artwork.

My contribution

I designed the programme identity and campaign graphics: mark and identity boards, announcement layouts and apparel artwork.

Working across formats

The programme mark needs to work by itself, beside partner identities and inside compositions containing a large group of people. White, dark and violet backgrounds each require a usable version.

02 / Design decisions

Read the system through the work

Decision 01

The complete identity presentation

The presentation brings the logo and its story together with contrast variants, a digital application and the palette. Each board carries a complete part of the identity.

The original boards bring the logo explanation, variants, applications and palette together. They are shown complete, in their original layouts.

Identity board / Lockup, reversed version and compact icon variants.

Identity board with white and black lockups, a phone-shaped symbol application and white, violet and black palette blocks. — Application board / Contrast variants and a compact screen application.

The logo in motion

The original 10-second animation brings the identity into motion.

Logo animation / 10 seconds · Silent

Decision 02

Give the subject the space it needs

For the finale, participants are the reason to look: the composition gathers them around one large headline. The Safran announcement instead gives the partner mark and aircraft the centre. Violet grounds both, and the programme mark retains a clear place above the content.

The identity remains present without making the programme logo compete with every announcement’s main subject.

Think to Deploy finale poster dated 21 January 2026: a group portrait montage on violet with a large dimensional Finale headline. — Finale / Portrait montage, headline, then date and venue.

Aircraft above a large white Safran mark on a violet grid and dark angular field, with the programme mark in the upper corner. — Partner announcement / One subject and a prominent partner mark.

03 / Beyond the poster

The roll-up is a flat artwork export; the shirt is a mockup. They show intended placement and scale relationships, rather than documenting fabrication. The roll-up uses the full lockup; the shirt separates a small front identifier from a larger back graphic.

Print artwork / Full lockup on a violet roll-up.

White shirt mockup showing a small violet chest mark and a large layered T2D graphic on the back. — Mockup / Front and back apparel placement.

04 / The complete picture

The documented identity extends from the mark to programme and partner announcements, a roll-up and an apparel concept. The finale artwork records the event date as 21 January 2026.

This project demonstrates identity application: keeping a recognisable foundation while changing scale, contrast and the relationship between the programme and its content.