الأولمبياد السادس عشرOlympiades XVI

Campaign graphics · Poster composition

Olympiades XVI — Penguin

Overview: A recognisable winter campaign for a multi-event programme, connecting a campus key visual with live-music announcements.
Client / context: AE INPT — Olympiades
Year: 2026
Design: Taha Zizah
My scope: Campaign graphics · Poster composition
Deliverables: Key visual · Music and sports announcements · Conference posters · Event banner
Languages: French · English

01 / The brief

Event communication for the sixteenth Olympiades at Morocco’s National Institute of Posts and Telecommunications (INPT). The programme brings sport, music and community activities together; the campaign gives the edition a recognisable image and its performers distinct announcements.

My contribution

I designed the campaign graphics and poster compositions, including the Penguin key visual and the event, performer and sports layouts shown here.

Working across formats

The campaign has two jobs: introduce the edition with an image-led concept, then give audiences clear information about individual events and performers.

02 / Design decisions

Read the system through the work

Decision 01

Make the destination the reveal

The Penguin image answers the trend’s implied question—where is it going?—with a recognisable destination: INPT. The tiny figure and the large, snow-covered campus make the setting carry the idea. ‘That’s why’ completes the reveal without a long explanation.

The edition announcement then switches from curiosity to information: the name, edition and dates become the main reading points.

Navy Olympiades XVI title and vertical February dates over a pale sculptural field, with five coloured rings at the base. — Edition announcement / Title and dates replace the teaser’s open question.

Condensed navy theme statement centred on a pale textured background with delicate blue line details. — Theme artwork / A quiet field gives the programme statement space.

Decision 02

Move from atmosphere to people

Performer announcements need recognition at a glance. Monochrome portraits against a pale textured field create space for navy titles, keeping the artist visible while the type announces the programme.

The group Showcase and individual Small X layouts share the same image treatment while accommodating different portrait counts.

Showcase announcement for the sixteenth INPT Olympiades, with three monochrome artist portraits, navy condensed typography and sponsor credits. — Group announcement / Three portraits share one headline.

Small X artist poster for the sixteenth INPT Olympiades, with a black-and-white portrait against marble and a large navy heading. — Individual announcement / One portrait takes the same visual role.

Decision 03

Keep the reading order across subjects

Sport and talks bring different imagery into the campaign. A pale ground, condensed navy heading and lower information zone connect the volleyball action shot to the conference composition.

The subject changes without asking the viewer to learn a new information hierarchy.

Volleyball player reaches between split navy headline lines on a white field, above event details and partner marks. — Sport / A split headline leaves room for the player’s movement.

Navy Conference title over a pale sculptural seating arrangement, with theme, date and sponsor footer. — Talks / The same hierarchy frames a quieter subject.

03 / Beyond the poster

The wide banner is shown as artwork. Its compressed hierarchy puts the edition name between the event and partner marks. Installation photographs and fabrication details are not part of this presentation.

Wide pale banner artwork with navy Olympiades INPT XVI lettering, event marks and a lower sponsor row. — Banner artwork / A horizontal adaptation of the edition identity.

04 / The complete picture

The project sequence connects a conceptual teaser with edition, music, sport and conference announcements, plus banner artwork.

This project demonstrates the distinction between a campaign’s opening idea and the practical visual structure needed to carry its programme.